CASE STUDY: RedCabin — Bringing a Community to Life

RedCabin is a globally celebrated events company which brings together leaders from across the transport world to foster collaboration and innovation. The company curates regular innovation summits around the world focused on creating an engaged community of decision makers to bring real change to the global transport interiors industry.

Jargon Group was employed by RedCabin to develop compelling stories for use across PR, marketing and social media channels.

Materials created by the agency include press releases, blogs, infographics, video content, and case studies. Specifically, the Jargon Group team drafts
regular thought leadership content based on the priorities and expertise of the RedCabin’s leadership team to help demonstrate the organisations industry experience and expertise. Jargon Group also manages all global media relations activity for the client, prioritising the UK, Europe and the United States of America.

Over time the team has delivered editorial coverage in some of the World’s leading media outlets including the New York Times, CNN Travel, MailOnline, the Daily Telegraph, and The Independent, alongside all key transport trade media outlets.

The activity has also helped RedCabin deliver significant organic growth across its social media channels, especially LinkedIn, where the account gained 5,000
followers. The Jargon Group also successfully supported RedCabin as it sought to promote its international events, assisting hosts including Etihad Airways, Virgin Atlantic, Boeing, Airbus and Delta Airlines with their engagement.

“It was incredibly important for us that we found the right support to help raise awareness of our summits and drive new growth online and offline, and we found that with the Jargon Group team.”

 – Monica Wick, CEO at RedCabin