Looking to the future of aviation ✈️

Chris Bignell, CEO of The Jargon Group, has admitted that he is something of a geek when it comes to two subjects: aviation and technology. So, it’s fortunate that throughout his career he’s been able to work closely with both. 

Aviation has the technical challenges of getting 500 tons of A380 to fly through the air, yet the in-cabin flight experience sometimes seems to lack innovation.  So he was pleasantly surprised to see what was on display at the AIX show in Hamburg in May. 

Sure, there was not much mention of the Metaverse or generative AI but he was delighted to see the industry embrace the opportunities afforded by big challenges such as sustainability, cleanliness and inclusion.

In particular, Chris loved seeing the sustainability initiatives from Generation Phoenix and Soisa, the touchless lav innovation from Adam Rite Aerospace and a new in-aisle wheelchair concept from J&C Aero.